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It’s not about laundry. It’s about love!

Los Angeles, October 9, 2016. Open letter to all our customers: A few days ago, one of our customers, Mr. K, purchased one of our products, a Superpop washer and it was delivered in a little bit more than 24 hours. Unfortunately the machine was damaged by that famous cargo company and it arrived with a crack on the lid. Politely, Mr. K sent us an email that went straight to my inbox. He was asking how much we would charge for a replacement lid. I started to write a formal reply explaining his washer was protected by a 3-year warranty and we would send him a replacement free of charge, as I do hundreds of times every week, but then I stopped for a moment. Wait! What am I doing? Why use this formal language? This is not me, this is not our company! We make machines to be used by humans, we interact with humans and we are The Laundry Alternative! Why our communications need to be the same as everybody else? Then I decided to delete and restart. Now it wasn’t only Thomas the design manager writing. It was me, Thomas, the washing machine lover writing an email to my close friend K. It was something like this: Dear  K. I’m sorry that incident happened to our washer. Selling you a replacement part? Are you crazy? I refuse to sell you replacement parts for your washing machine until the warranty expires. Instead, I’m sending you a brand new washer right at this moment.Oh! And don’t forget that here you’re the boss.Have a good one! Tom Yes, my friends, I asked if one of our customers was “crazy”. Who would think an American company would dare to use such colloquial language to communicate to a customer. And do you want to know why? The answer is super simple. Since Corey Tournet started the company in 1999, the company never sold a single product. We don’t sell products, we are paid to offer solutions. That is our soul and that’s why we are called The Laundry Alternative. Life is too short to waste time with useless formalities. And come on, folks. Receive an email reply that looks like it was written by a robot? Nope! No way! Never with my signature! That moment I could realize how big is our legacy and how important our brand is. It is true that we are the alternative to do laundry protecting the environment but our alternatives go much beyond that.  Different from competitors that think only about profit and search for the cheapest supplier in China, we design our own products focused on American and Canadian needs. We are constantly listening to people because we make machines for humans. And we are also humans. We are an American company, we understand our people and our beloved Canadian neighbors and we will never stop listening because every day we can learn something new that can be used to improve our products or our services. And just like you, we are proud to be Americans, we celebrate happy moments or when we watch good news on the TV.  We watch Saturday Night Live, Rachel Ray and 60 Minutes and we also feel our hearts broken when something is not OK in the US or in Canada. Today it is a sad day in our company because we are really concerned about the Hurricane Matthew. The most important is that we are the only portable laundry company proud to design our products here in the United States thinking of the small studios in New York, the severe winters in Canada, the super hot summers in California. It’s our people developing products to our people with so much passion that I could be here for days writing nonstop. We are crazy. Totally crazy.Just like the lovely Disney character Gyro Gearloose. (But our inventions work, LOL)  Maybe we should have bowl of Haldol for breakfast instead of the usual corn flakes.Who would be crazy enough to create a hand crank washing machine? We knew the idea would sound silly, maybe even absurd, and here it is. We had the guts to innovate and our non-electric washer is so good that one of our customers called it WonderWash and the nickname was turned into the model name.  Almost 20 years later and over a million units sold, our “crazy” idea helped the US and Canada save millions of Kw/h of electricity and billions of gallons of water.  And it was only our first product.  After that, we created our first spin dryer, so efficient that it cuts the drying time in over 70%. It can even extract more water than the best full size washer on the market that claims to be “High Efficiency”.  We went ahead and again decided to run away from the beaten path launching a clothes dryer that can be hung on a door and connected to any power outlet and uses 84% less electricity than a regular full size tumble dryer without shrinking clothes. Who doesn’t love it? Our product portfolio grew up and thanks to our customers we improved our products. Your support helped the United States of America and Canada reduce the negative impact on the environment. Who would think the WonderWash would cause such good impact? Who would believe when we said we were going to launch the biggest capacity household spin dryer in the World? Who would say we would receive calls from customers saying the SuperPop cleans and rinses much better than the best model made by the giant company Whirlpool? Our secret is not exactly a secret. We think simple, we think out of the box, we are crazy enough to try and we do it with love. And that’s what we do every day, because it’s not about laundry, It’s about love. The love that we feel for the USA and Canada, the love that we feel for our environment and the most important, the love that we feel for you, our customer, our big boss. And our competitors… well… I don’t mean to sound arrogant and please don’t understand that way, but I don’t believe those flimsy machines and even a frustrated copy of the WonderWash sold by adventurers on the Internet can be called competitors. It is true they are much cheaper thanour products but they don’t support the American design, they don’t even respect the so called “American Dream”. It’s super easy to bring a container full of junk from Asia and sell cheap, sometimes without even testing the products. I want to see those so called “competitors” doing exactly what we do in our warehouse in Nashua or in our lab in Los Angeles. We spend years testing and even intentionally destroying prototypes, redesigning, remaking everything hundreds of times if needed only to make sure our washers and spin dryers won’t explode, or a dryer won’t start a fire, for example, before we authorize the production to start. Our products are a little bit more expensive because we are constantly investing in new technologies to protect even more our environment for the future generations and make our customers life much easier. Thank you so much for your support.There’s a lot more to come. Designed and engineered in the United States of America, the land of the free and home of the brave. With love Thomas Alfred Banton-Ortega Product Design Manager The Laundry Alternative Inc.

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Stain Removal General Advice

Buy your stain removal and other cleaning products from a    janitorial supply store, instead of the supermarket. These stores can    provide you with better, cheaper cleaning products. They are also more    knowledgeable when it comes to stain removal, and will provide you with    better advice than you could get from a supermarket or hardware store. (more…)

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Laundry Room Design

In recent years there has been a major trend towards more upscale laundry room design. Part of this is due to the stylish design of some newer, high-end washers and dryers. In many ways, this is a positive trend; people spend time in their laundry rooms, and want them to be nice and cheerful. However, moving the laundry room away from the basement has created a major fire safety issue, and there are some other very important issues to consider in your laundry room design plans. First we will discuss some of the important safety and economic issues, then ways you can design a cheerful, well organized laundry room. (more…)

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Home Dry Cleaning Kits

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Laundry Tips

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Fate of Missing Socks

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Laundry Room Accessory

Looking for a laundry room accessory? We have dozens of unique, hard to find laundry room accessories. Some of our most popular ones are: The Filtrol 160, the only product in the world which effectively catches washing machine lint at the source, preventing one of the leading causes of septic system failure. Few people outside of the septic system business are aware of this, but washing machine lint is one of the leading causes of septic system failure and can also clog household plumbing. The lightweight lint particles get flushed out to the drainfield and plug it up. The typical family washing machine produces enough lint each year to carpet a living room floor! Lint screens and nylon socks are ineffective as they trap five percent or less of the lint. Septic system failure is very common in this country and repairs are extremely expensive, often running from $5,000 to $20.000 or more. More information is available at http://www.laundry-alternative.com/product/Fitrol-160-Septic-Protector (more…)

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