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1. We carry extremely useful, hard-to-find products. These products have received excellent independent reviews from many well-respected magazines, newspapers and websites.

2. We specialize in laundry and laundry products only, and have been in this business for nearly 10 years. As a result, we are product experts. Unlike the vast majority of websites and catalogs, we provide much more information than just a picture and small paragraph about the product. Instead, we offer as much information as possible, including pictures, detailed specifications, diagrams, frequently asked questions, product reviews. When you contact us, you will speak or correspond with a person who knows the products, not just a customer service representative reading information off a computer screen, who has never actually seen or used the products.

3. We provide a wealth of free, expert information on several important laundry topics that can save you a great deal of money, and even prevent fires or floods. A significant amount of this information cannot be found anywhere else. We also provide this information in a clear, easy-to-read format, free of a lot of technical jargon. Our job is to help you clearly understand these issues, not impress you with our use of technical jargon.

4. We are not salespeople. If you contact us, we will be very upfront about our products, including both their advantages and drawbacks. We guarantee that you will never receive any sales pressure whatsoever.

5. We really love what we do and hopefully it shows. We search all over the USA and the rest of the world looking for only the very best, most unique laundry inventions. We are extremely picky, each year we look at thousands of products and normally only end up carrying 2-3 at most. We don't make any compromises in this area, and work very hard to meet your specific needs. We only buy from companies that meet our exact, demanding specifications.

6. We truly care about the environment, not just because it is a good marketing strategy or trendy.

7. We have been in business for over eight years and have grown each year. We plan on being around for many years to come, and have many new products under development. The products you see now on the website are just the "tip of the iceberg".

8. The company owner actively runs the business and is very much in tune with everything that is happening, to assure a maximum level of quality and really keep in touch with our customers and their needs. He spends a significant amount of time directly talking to customers. We believe that the best way to understand your needs is to communicate with you directly.

9. We don't share your personal information with any other companies or individuals and guarantee that we will never do so in the future.

10. We actually carry the products in our warehouse, unlike many catalog firms that have drop-shipping and other arrangements. As a result, we are better acquainted with the products and also can offer faster and more reliable shipping.

11. The products we don't sell also say a lot about our company. There are several products that we could sell in fairly large quantities, such as laundry balls and septic system additives. However we don't sell them because we feel they are ineffective and it would be unethical to do so.